Tuesday, 09 June 2009
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The Onion shoots and scores once more!
New Homely Doll To Improve Self-Image Of Young Girls
EL SEGUNDO, CA—Executives at Mattel Inc. held a press conference Monday to unveil the toy company's latest product, Plain Pamela, a homely doll designed to boost the confidence of girls ages 7 to 12.The pale, unsightly plaything, which has a plastic torso scaled to the proportions of a 5-foot-4, 179-pound woman in her mid-30s, is being touted as the first toy expressly intended to raise the sense of physical and emotional self-worth in preteen females.
"While we still value our classic Barbie franchise, we understand the need for dolls that offer an alternative body image," Mattel CEO Robert Eckert said. "And that's why we've created Plain Pamela. She's drab, she's dumpy, she's nothing to write home about, and she's going to make the girls of America feel like beauty queens."
Modestly priced at $7.99, each Plain Pamela doll comes prepackaged with a variety of unflattering and ill-fitting blouses to drape over her shapeless torso, as well as a packet of paste-on psoriasis spots to apply along her arms and back.
Mattel designers have also included a button at the base of the doll's pudgy neck that randomly plays one of 24 preprogrammed phrases, including "I wish I was pretty like you," "That's okay, you go out and have fun without me," and "Ugh."
If Plain Pamela catches on with kids, company officials said, she may soon be joined by an entire line of fun, psychologically reassuring friends. Already in the works for the fall are Lil'-Too-Drunk Linda, whose debilitating dependence on alcohol will make any girl feel better about her own unstable home life, and Plain Pamela's Sympathetic Gay Friend, Craig.
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Nature: The Beauty of Ugly
By F. Murray Abraham
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